The Hormozi
Creating An Irresistible Offer
Alex Hormozi’s standout marketing advice revolves around creating an irresistible offer that solves a clear, urgent problem for your target audience—and then stacking so much value into that offer, it becomes a no-brainer. He emphasizes de-risking the purchase for your customer (through powerful guarantees) and over-delivering on benefits. When an offer is both easy to say “yes” to and painful to miss out on, your marketing essentially takes care of itself.
But how can we translate this for health insurance agents?
Alex Hormozi champions the idea of building an offer so valuable that clients feel it’s a no-brainer. While health insurance agents don’t control pricing or charge clients directly, you can still “stack value” and “de-risk” the decision by focusing on what you can control:
1. Simplify the Complex:
Health insurance is intimidating for many people, so position yourself as the helpful guide who cuts through confusion and jargon. Offer free plan comparisons, coverage reviews, and personalized advice that no generic online quoting tool can match. This kind of hand-holding—especially when you emphasize it’s complimentary—makes you look like the obvious choice.
2. Guarantee a Great Experience:
While you can’t guarantee premium prices, you can promise a hassle-free process and consistent communication. Highlight a “24-hour response” guarantee or an “annual coverage review” guarantee. The idea is to reduce the emotional and practical friction of choosing you as the agent, effectively ensuring clients won’t get stuck with a plan they don’t fully understand.
3. Emphasize Cost Neutrality:
Since agent commissions come from the carrier and not out of the client’s pocket, remind prospects they pay nothing extra for your expertise. In essence, they’re getting personalized consulting for free. Framing it this way can shift their perception from “Is this agent worth it?” to “Why wouldn’t I use this agent?”
By bundling expert guidance, stress-free service guarantees, and valuable extras into your offering, you create a proposition that feels too good to ignore—even when you don’t set the policy’s price.
That’s the heart of Hormozi’s “irresistible offer” concept applied to health insurance.
Alex's Work:
- $100M Offers - how to make offers so good people feel stupid saying no
- $100M Leads - learn how to generate leads that buy whatever you sell
- Courses - free business training