Luke's Playbook

Agent Playbook Cover Image

Take control of your success.

Welcome to your new go-to resource for unstoppable growth strategies in the insurance industry. These bite-sized “plays” offer clear, actionable moves you can implement today to streamline operations, boost revenue, and strengthen client relationships. Start building your championship agency—one powerful play at a time.


Open Playbook →


The Playbook

The Playbook is curated from agents and business leaders across the country. Some plays you will recognize as strategies from famous icons; others will be from little known agents with a proven record of excellence. Think of this as a one-stop reference geared specifically to health insurance agents and agencies. Click the button below to find the right plays for you.


Open Playbook →